Puma, scents of victory

Puma scents of victory
Global sports company PUMA and L’Oréal Paris, the world’s leading beauty company have signed a license agreement in order to develop an array of 48 hour lasting body sprays: PUMA Fragrances.

The brand has chosen two high profile spokespersons and athletes of the sports industry: Usain Bolt and Antoine Griezmann.

All new PUMA references promote work, victory spirit and celebration.

The marketing and sales team at ODDIS company, exclusive distributor of l’Oréal Paris in Madagascar conducted a sales presentation during an evening reception at Suite 101 on December 1st.

A large above and below the line program reinforces the product launch.