The 10th edition of the “Salon de l’Auto” was held at the CCI Ivato last October.
As a member of the “Groupement des Concessionnaires Automobiles de Madagascar” (GCAM), MALGAMOBILE figured among the organizers.
This edition, MALGAMOBILE decided to put forward the Chevrolet brand, displaying innovations during the show. In the last couple of years, the automobile market has witnessed a huge increase in the demand of SUVs. Therefore, the Trailblazer, the one true off-road was in the spotlight during the show.
Regarding decoration, MALGAMOBILE wanted to mark the occasion promoting Chevrolet’s promotional slogan “The American Way of Drive” with an American-themed corner. All this was made possible thanks to MALGAMOBILE’s numerous partners. The American Embassy and the new American Cultural Centre helped with the decoration items (banners, flags, Halloween pumpkins), and Aldis, the local exclusive distributor of Pepsi and Lay’s brands supplied the drinks and snacks for the visitors.