Auto Show | EDL Group

The 10th edition of the “Salon de l’Auto” was held at the CCI Ivato last October.
As a member of the “Groupement des Concessionnaires Automobiles de Madagascar” (GCAM), MALGAMOBILE figured among the organizers.

This edition, MALGAMOBILE decided to put forward the Chevrolet brand, displaying innovations during the show. In the last couple of years, the automobile market has witnessed a huge increase in the demand of SUVs. Therefore, the Trailblazer, the one true off-road was in the spotlight during the show.

Regarding decoration, MALGAMOBILE wanted to mark the occasion promoting Chevrolet’s promotional slogan “The American Way of Drive” with an American-themed corner. All this was made possible thanks to MALGAMOBILE’s numerous partners. The American Embassy and the new American Cultural Centre helped with the decoration items (banners, flags, Halloween pumpkins), and Aldis, the local exclusive distributor of Pepsi and Lay’s brands supplied the drinks and snacks for the visitors.

Salon de l'auto

The other subsidiaries of EDL Automoto were also present during this 10th edition of the “Salon de l’Auto”: LANDIS AUTOMOTIVE, representing the interests of Kia Motors, Fiat and Jeep (brands belonging to Fiat Chrysler Automobile) as well as MATECHMAD, representing Ssangyong (Korean brand with a Mercedes motorization) and Eicher (Indian brand born from a joint-venture with Volvo, number one in the world of trucks and buses).

LANDIS AUTOMOTIVE made reference to its previous art exhibition organized last June at the corners of Fiat and Jeep. Indeed, Fiat intends to be the one partner of local artists in Madagascar, collaborating with galleries and a collective of talented artists in the country.

Among those partners can be mentioned Galerie Is’Art, with whom was conducted the exhibition “FI’ART” for the launch of Fiat’s new showroom: FIAT GALLERIA in Behoririka.

During the show, artists from the Galerie Is’Art demonstrated their talent through the exhibited pieces of art. An old Fiat 500, a real classic car had also been customized by the artists. The Fiat 500 model is a real symbol of Italy and also the Pope’s car when traveling abroad, namely during his last trip to the United States last September.

Fiat being an Italian brand, LANDIS AUTOMOTIVE really wanted its visitors to feel the Italian spirit.
Therefore, the SMIE Group, distributor of the Italian coffee brand SEGAFREDO, recently launched in Madagascar, offered coffee to LANDIS AUTOMOTIVE’s clients and children were given delicious Italian soft ice cream, delivered at Fiat’s corner.

Note that a Fiat model was chosen to be among the raffles organized by the GCAM. So LANDIS AUTOMOTIVE presented Fiat’s QUBO model, known for being practical in the category of utility and economical cars.

As regards the Jeep brand, new four-wheel drive models were presented in a sandy and rocky scenery.
LANDIS AUTOMOTIVE wanted to highlight the robustness of Jeep four-wheel drive but also their comfort.
The Grand Cherokee, currently available with a six-cylinder motorization of three litres, 250 horsepower, has been presented as a robust and comfortable SUV.
Indeed, two sides of the car were shown: on the one hand, a side covered with mud to show the adventurous spirit of the car, on the other hand, a deeply clean side, representative of this luxurious and premium four-wheel drive.

This new model is now available in Madagascar and has been exhibited at the Malgamobile’s showroom since the 3rd quarter of 2015.