Mission and vision


EDL’s mission is to offer quality products and services of common use, meeting consumer needs and expectations.
So “Everyday life” is a not only a reminder of brands available on a day-to-day basis, but also the company’s watchword on the commitment and perseverance of all those within the group.


«We believe in Madagascar’s future. We believe that Malagasy consumers are entitled to quality and we are playing our part in developing the country by responding to that expectation.»